Solid search engine optimization (SEO) and a well tought out AdWords campaign attract visitors to your website. But how do you ensure that these visitors will engage with you? Here are ten tips for converting visitors to clients. p>
1. State your 'Unique Selling Points'
A visitor will decide to stay or leave in a matter of seconds. Clearly differentiate your website from your competitors. Do this on the home page and other landing pages and your website will be much more interesting to your visitors.
Do not try to cram all you're selling on one page. Be specific and spread different topics over differente pages. Avoid generic navigation titles such as 'products'. Mention products and services by their name.
3. Make your website accessible
Make sure your website works well across all mobile browsers, both Android and iOS. Starting 2017, Google visits websites with their mobile bot. Do not forget modern desktop browsers: Internet Explorer, Firefox, Google Chrome and Safari. Make sure your site provides an equally great user experience on al devices. In AccentCms, this is default.
4. Turn your customers into ambassadors
"If you have a complaint, please tell us. If you are happy, tell others". Visitors value what others say about a company very highly. Encourage your customers to rank you and leave reviews.
5. Only Ask For Essential Information
In your forms, do not ask for more information than strictly necessary. Supplying a lot of information is not only a lot of work, but it also deminishes your level of trust.
6. Be transparant
Ensure your contact information cn easily be found. Are you member of a trade association? Prominently display it on your site. Be transarent about your terms and conditions and the like.
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