2018-09-20 11:44
And so do your customers
Regularly adding news to your site makes Google rank it higher. Your site will become more important to search engines.
Your news will be automatically be featured in an RSS feed, to wchich your customers can subscribe. They can consume this RSS feed through other sources, too.
You can also create a newsletter based on one of your RSS feeds, or have new posts automatically shared through social media.